5 things you should always consider when choosing talent

Here are five things you should always keep in mind to ensure a successful collaboration.

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1. Relevance

   Select talent whose content, audience and values align with the brand and campaign goals. Look for influencers who specialise in a particular niche that is relevant to your brand and target audience Bigger isn't always better.

2. Reach

   Consider the influencer’s engagement metrics beyond the numbers, such as the quality of engagement. Be sure to take note of the influencer’s reputation and track record, choose to work with talent who have successfully worked with adjacent brands in the past.

3. Authenticity

   Choose talent who have an authentic voice and are transparent with their audience. Select influencers on their ability to create unique and innovative content that aligns with your brand identity and campaign objectives.

4. Diversity

   Ensure that the influencers you choose represent a diverse range of voices, backgrounds, and perspectives. Making an authentic commitment to inclusivity and diversity is key.

5. Contracts

   Before working with an influencer, ensure that you have a clear and detailed contract or agreement outlining terms and expectations. This helps avoid any misunderstandings or disputes later on.