Empowering Mums & Redefining Flexibility in the Workplace at Axe & Kettle.

Explore the profound impact of representation in the arts through Samantha Morton's BAFTA acceptance speech. From championing diverse voices to advocating for accessible arts education and increased funding, discover the transformative power of cultural diversity and inclusivity.

Prepare for a transformative shift in email deliverability with Google and Yahoo's 2024 sender updates. In this guide, we'll unpack the essential strategies you need to maintain engagement and sales amidst these significant changes.

Set yourself up for success in the opening quarter of the year with our comprehensive Q1 Checklist. Now is the perfect opportunity to scrutinise and sharpen your digital marketing strategies, ensuring a solid foundation that keeps you one step ahead of the competition.

Luxury has taken a mouthwatering twist, and Gen Z are here for it.

Despite a climate of geopolitical tension and economic uncertainty, businesses cannot press pause on their marketing planning.

This month, The Woolmark Company launched its latest campaign, making a stance against synthetic clothing. The campaign featured a swimming pool rapidly filling with crude oil, in reference to a statistic that every 25 minutes, an Olympic-sized swimming pool’s worth of crude oil is used to produce polyester garments (published by Ellen MacArthur Foundation). The inference being that by wearing synthetic clothing, you’re wearing crude oil.

Few brands possess the innate ability to captivate and entertain. Simon Porte Jacquemus has become known for his storytelling and for doing things differently, and his latest show at the Palace of Versailles did exactly that. 

Here are five things you should always keep in mind to ensure a successful collaboration.

How A&K client Haeckels used Discord to find out what their customers really wanted, and how brands can do the same.

The Met Gala: A Celebration of Fashion or Grotesque Show of Wealth? But more importantly, who actually cares?

Here’s how to see through the bullshit and be sure your money is ending up in the right pockets.

Resale and circularity have become sustainability’s newest buzzwords, and they seem to be cropping up everywhere.

After over 15 years working in-house for a variety of fashion, beauty, and lifestyle brands, we realised what businesses truly needed from an 'agency.' That's why we founded Axe & Kettle - to be the ultimate support and growth system for companies, thinking holistically about brand, customer, content, and channel - our four pillars of success.