We conducted comprehensive UK market research to overhaul core category and collection pages, specifically targeting purchase-ready, premium customers. We did this by carefully balancing brand-specific terminology with keywords that highlight high-end materials and British craftsmanship.

Updating content, optimising product pages, and building backlinks during this period can significantly boost visibility and organic traffic. With heightened competition, focusing on SEO in Q4 helps ensure your brand stays top-of-mind, driving conversions and maximising revenue during the busiest time of the year.

Q4 is a key period for email marketing due to heightened consumer activity around major holidays like Black Friday, Cyber Monday, and Christmas. With inboxes flooded, personalised, targeted emails can stand out, driving higher open and conversion rates.

Paid social in Q4 presents a major opportunity for your brand. As consumer engagement peaks during the holiday season and companies allocate remaining budgets, businesses can use paid social to capture attention and drive conversions.

Q4 is a pivotal time for paid search activity. With year-end budgets, holiday promotions, and increased consumer spending, businesses must capitalise on the surge in search volume.

In this guide, we'll explore the inconsistencies between META and Google Analytics 4 (GA4) and why these differences happen.

Google Analytics 4 is our next-generation measurement solution, and it has replaced Universal Analytics. Starting the week of July 1, 2024.

Empowering Mums & Redefining Flexibility in the Workplace at Axe & Kettle.

Explore the profound impact of representation in the arts through Samantha Morton's BAFTA acceptance speech. From championing diverse voices to advocating for accessible arts education and increased funding, discover the transformative power of cultural diversity and inclusivity.

Prepare for a transformative shift in email deliverability with Google and Yahoo's 2024 sender updates. In this guide, we'll unpack the essential strategies you need to maintain engagement and sales amidst these significant changes.

Set yourself up for success in the opening quarter of the year with our comprehensive Q1 Checklist. Now is the perfect opportunity to scrutinise and sharpen your digital marketing strategies, ensuring a solid foundation that keeps you one step ahead of the competition.

Luxury has taken a mouthwatering twist, and Gen Z are here for it.

Despite a climate of geopolitical tension and economic uncertainty, businesses cannot press pause on their marketing planning.

This month, The Woolmark Company launched its latest campaign, making a stance against synthetic clothing. The campaign featured a swimming pool rapidly filling with crude oil, in reference to a statistic that every 25 minutes, an Olympic-sized swimming pool’s worth of crude oil is used to produce polyester garments (published by Ellen MacArthur Foundation). The inference being that by wearing synthetic clothing, you’re wearing crude oil.

Few brands possess the innate ability to captivate and entertain. Simon Porte Jacquemus has become known for his storytelling and for doing things differently, and his latest show at the Palace of Versailles did exactly that. 

Here are five things you should always keep in mind to ensure a successful collaboration.

How A&K client Haeckels used Discord to find out what their customers really wanted, and how brands can do the same.

The Met Gala: A Celebration of Fashion or Grotesque Show of Wealth? But more importantly, who actually cares?

Here’s how to see through the bullshit and be sure your money is ending up in the right pockets.

Resale and circularity have become sustainability’s newest buzzwords, and they seem to be cropping up everywhere.