BLEACH LONDON

BLEACH LONDON

Following a round of investment, Bleach London required marketing and e-commerce strategy support to drive D2C, acquire new customers for growth, and investigate new territories.

Client case study - Bleach London

From kitchen sink to a generation of pink, Bleach London was the brainchild of best friends and hair stylists Alex Brownsell and Sam Campbell.

The challenges.

The brand's investment needed to drive D2C and acquire new customers for growth, whilst they also investigated new markets such as the US and how to attract audiences there.

The brand also experienced a drop off of repeat customers, with no understanding of when and why. They also wanted to build out SEO, to cover technical, content and backlinking.

The A&K approach.

Planning

  • 360 Band & Digital Audit

  • Overall Forecast, Budget by KPIs by channel

Audience

  • Customer Cohort Analysis

SEO & CRM

  • SEO Audit & Strategy covering keyword research & strategy

  • CRM & Email Strategy & Implementation

The results.

  • Impressions

  • New users

  • YoY revenue

  • New customers

  • Database growth

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