GLASSETTE

Homewares marketplace Glassette needed to boost their internal team with digital marketing expertise, to help launch paid channels, CRM and SEO, to attract new audiences and consolidate the existing user journey.

Client case study - Glassette

Glassette is a homewares marketplace founded in 2021 by broadcaster Laura Jackson & ex Homeware Buyer Daniel Crow, who wanted to democratise the exclusive industry by curating the UK’s best independent homeware brands in one place.

The challenges.

As a startup, the team faced the challenge of having a small team with limited digital expertise. The absence of a forecast, budget allocation, and clear KPI requirements for new customer acquisition posed challenges in aligning strategies to achieve growth targets.

Despite a strong brand presence and visually appealing design, the user experience (UX) and overall customer journey fell short of expectations, resulting in a lower than anticipated conversion rate.

The lack of a comprehensive strategy for launching paid channels, CRM, email marketing and SEO left crucial marketing channels untapped, limiting the brand's ability to reach and engage with the target audience effectively.

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The A&K approach.

Overall forecast & budget by KPIs by channel

Developed a forecast aligned with growth targets.
Allocated budgets based on channel-specific KPIs for strategic resource allocation and maximised ROI.

UX & CRO Audit & Action Plan

Thorough UX audit identified pain points.
Data-driven insights led to an action plan for optimising conversion rate and enhancing the customer journey.

CRM Strategy & Implementation

Tailored CRM strategy, leveraging data and automation tools to nurture leads, build loyalty, and drive revenue growth.

Paid Search & Social Strategy & Management

Launched and managed targeted campaigns. By leveraging advanced audience targeting, ad optimisation, and ongoing performance analysis, we maximised visibility, drove qualified traffic, and surpassed punchy revenue targets.