JW ANDERSON

Global brand JW Anderson needed both large scale brand and granular marketing support, to consolidate their identity and target audiences with regional specificity.

Client case study - JW Anderson

Northern Irish designer Jonathan Anderson established JW Anderson in 2008. Now, it has evolved into an internationally renowned and award-winning brand.

The challenges.

The brand needed help defining their identity, positioning, values and tone of voice strategy, through the creation of external brand books for localised regions.

They also needed help with a declining conversion rate, leading the brand to request a website refresh to improve the UX across content and the mobile experience to improve CR.

The A&K approach.

Planning & support

360 Brand & Digital Audit
In-House consultancy

Brand strategy

Brand strategy project
Brand Book -Europe, USA & APAC

Channel support

UX & CR Audit & Action Plan & Management
Paid Channel Audit & Strategy

"I wanted to thank you for the great project and brand book work. We are thrilled with the outcome and have started using it actively."

Jenny Galimberti, CEO