AERON

As AERON has grown, the in-house team requires more experts in all digital channels to outline optimisations, looking at the creative, audience and targeting strategy.

Client case study - AERON

Founded in Budapest by Eszter Áron in 2012, AERON sets out to seamlessly blend the timelessness of traditional craftsmanship with state-of-the-art design technologies, always filtered through the lens of a modern woman’s day-to-day.

The challenges.

With the business experiencing growth, Aeron's in-house team sought expertise across various digital channels. Despite recently launching a new website, Aeron encountered issues with the customer journey and a decline in conversion rates.

A decrease in email opening rates and sales generated through this channel, indicating the need for a revitalised email and CRM strategy.

Having previously worked with another agency with subpar results, Aeron sought a review of their previous paid advertising. They were looking for strategic recommendations on audience planning, creative execution, and overall approach to improve performance.

The A&K approach.

360 brand & digital audit

Comprehensive assessment of Aeron’s brand and digital presence, ensuring a holistic approach to optimisation. We audited branding, website UX, organic social channels, CRM & email, and SEO, identifying weaknesses and opportunities, providing clear recommendations for improvement. This formed the foundation for accelerated growth and a well-defined roadmap on how to get there.

New Paid Social & Search strategy

Reviewing Aeron's previous paid activities, we assessed campaign structure, targeting and audience analysis, ad copy and creative, as well as budget allocation and ROI. This deep dive led to a new strategy focused on enhancing key performance indicators such as click-through rate (CTR), cost per thousand impressions (CPM), traffic, and sales.