Studio HÁM

Supercharging Growth: The Shopify Redesign That Transformed Studio HÁM

Studio HÁM asked Axe & Kettle to migrate their website from Squarespace to Shopify, with the goal of elevating their online shopping experience. We meticulously crafted a new website that aligned with Studio HÁM’s distinct brand identity while significantly enhancing the customer journey and improving the overall user experience, all aimed at boosting conversions.

The result? A sleek, streamlined website where customers can easily browse and purchase products. The Studio HÁM team now enjoys the flexibility to effortlessly manage and edit pages.

In line with Axe & Kettle’s holistic approach, we incorporated an SEO and paid ads strategy as part of the redesign, which led to increased conversions, revenue, and average order value (AOV).

+357%

revenue increase
from launch to now

+150%

conversion rate increase
from launch to now

+732%

ROAS increase

+70%

AOV increase

Simplifying a Complex Process

Managing stock across multiple locations, offering pre-orders, and handling a courier service with variable delivery fees (based on distance and delivery personnel) made the shipping setup highly complex. We implemented tailored applications to handle bespoke shipping, resulting in a seamless checkout process and eliminating the need for manual shipping quotes.

Enhancing Discoverability

To improve product visibility, we reorganised Studio HÁM's collections and navigation structure. This resulted in products that were previously overlooked becoming top sellers after launch.

Balancing Brand Aesthetics with Functionality

Collaborating closely with the Studio HÁM team, we successfully balanced their need for a visually unique layout — featuring hand-drawn illustrations, videos, GIFs, and large images — with a clean, functional user experience.

The Challenges

Website Redesign

We migrated Studio HÁM from Squarespace to Shopify, creating a more efficient, immersive shopping experience.

Custom Development

We developed tailored features to ensure smooth user interactions and a personalised shopping experience.

Paid Ads Strategy

We implemented targeted paid ads to reach Studio HÁM's target audience and drive qualified traffic to the new site.

SEO Optimization

We devised a robust SEO strategy to enhance Studio HÁM’s organic visibility, ensuring customers can easily discover the brand and its products online.

The Axe & Kettle Approach

The Results

The result is a sleek, user-friendly website that truly reflects Studio HÁM's brand personality. Customers can now seamlessly browse and purchase from their vast, unique collections, while Studio HÁM enjoys increased conversions and improved customer satisfaction.

Review