JOHN SMEDLEY

JOHN SMEDLEY

John Smedley wanted to capture the next generation of consumer and drive growth, whilst improving Paid Channel performance.

Case study - John Smedley

Established in 1784, John Smedley is the oldest manufacturing factory in the world, crafting beautiful, high quality garments that are designed to last, made in England and distributed the world over.

The challenges.

Meta, Google and Bing accounts focused mainly on conversion objectives and targeting ready-to-act users resulted in short-term profitability. However, it overlooked the crucial aspect of acquiring new users, hindering long-term growth.

Budget mismanagement was evident in both Paid Search and Social campaigns, leading to significant wastage of spend.

Challenges arose from creative fatigue in Paid Social campaigns, along with poorly optimised ads, resulting in declining Click-Through Rates (CTR) and subsequent impacts on conversion rates. Additionally, Paid Search suffered from inadequately optimised ad copy, including excessive duplicate keywords, further affecting CTR and overall account performance.

Paid Social results.

  • Impressions

  • Clicks

  • CTR

  • Purchases

  • Revenue Increase

Paid Search results.

  • Spend

  • CTR

  • ROAS

  • Purchases

  • Revenue Increase

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