DORA LARSEN

The Dora Larsen team were looking for the right agency partner, that would offer reliable web development and SEO support, and expand Paid Search ahead of their US launch.

Client case study - Dora Larsen

Established in 2016 by Georgia Larsen, an ex-lingerie and fashion buyer, Dora Larsen combines innovative colour combinations with contemporary lingerie shapes. Today, she runs the brand alongside her husband, Jake.

The challenges.

Previous agencies failed to meet expectations, lacking a deep understanding of the brand, its luxury positioning and target customer. The team needed an agency that could align with their vision and deliver desired results.

The in-house team sought expertise in Paid Search marketing to drive rapid expansion, acquire new customers, and successfully launch in the US market. Past web development partners faced challenges in handling technical tasks, causing disruptions in the development process.

The website experienced technical issues that adversely affected the user experience. Support was also required in planning the US launch and potential website upgrades.

The A&K approach.

New Paid Search strategy

Comprehensive audit of the account and platforms, providing valuable insights into the Dora Larsen customer and key data points. Restructured the Google Ad Account and formulated a results-driven strategy for the US launch, as well as expansion in generics and shopping campaigns, maximising ROI and acquisition of new customers.

SEO audit & action plan

Performed a thorough SEO audit, covering technical aspects, on-page content, and off-page link analysis. Developed a detailed action plan to optimise the website's search engine visibility and performance.

Web development management

Took over web development ensuring seamless execution of technical tasks and enhancements. Implemented agile development practices and regular comms to ensure timely delivery of updates, bug fixes, and improvements, enhancing user experience and website performance.